Today, I’d like to share 50 specific strategies you can use today to help you grow your expert or client business.
But, before we dive in, a quick note:
Some of these strategies might seem like common knowledge. But the brutal truth is that common knowledge is rarely common practice. If something seems like common knowledge, and you’re *not* doing it, you should most likely start implementing that particular strategy into your current business endeavors.
Some of these strategies are focused on actual techniques and methods in your business. However, some of them are business mindsets. Some of them are general life philosophies. If you’re not into that stuff, fine. But if you don’t keep your mindset in check, your business will suffer. Maybe not today, tomorrow, but it will suffer. So don’t dismiss them just because they’re not a step-by-step instruction on how to click a button or write a sales email.
So, with the formalities out of the way, here are the 50 business growth strategies:
“50 shades of powerful business growth strategies”
1. Eliminate all neediness from your marketing.
2. Always take extreme responsibility for everything that happens to you and your business. If something doesn’t work or succeed, blame yourself.
3. 95% of your marketing should come from the insights you gain from research.
4. You must participate in your own rescue. I.e., never expect anyone to help or save you. Take consistent action and actually do the work to change your business.
5. If thou art a cheapskate, thou shall attract cheapskate customers.
6. Never put anyone or anything on a pedestal, especially not your customers. Otherwise, the only way people can look at you is down.
7. Extreme self-discipline is the closest thing to an actual superpower since most people are lazy.
8. Don’t listen to people’s unsolicited opinion if they haven’t achieved what you’re trying to achieve (99% of the time, they haven’t even tried).
9. Don’t listen to what people say but notice what they do.
10. Before people ever buy your product, they’re buying *you.*
11. If it makes you laugh, it’s probably worth writing about. Especially if it’s controversial.
12. Never let your customers dictate how you should run your business.
13. Never apologize for selling an expensive product.
14. If you have to sell, SELL. And sell aggressively.
15. Develop at least one ongoing referral generating strategy.
16. Don’t assume people understand what to do when buying your product. Give them the simplest, step-by-step instructions, and tell them exactly what will happen at every stage of their buying experience.
17. Always use strategic upsells, downsells, and cross sells in your business.
18. 99% of all your problems disappears once you take some form of action.
19. Often, it’s better to ask for forgiveness instead of permission. E.g., You don’t always need the approval of others to create something new. If you’ve got a great idea you believe will work, sometimes it’s more powerful to take action instead of waiting around.
20. Only sell *one thing* at a time.
21. Be ruthless about who you will allow buying from you.
22. The best time to do something is when you don’t want to do it.
23. Don’t let other people’s crises become your crisis. (For example, when people send you emails with “URGENT” in the subject line.)
24. Never apologize unless you’ve actually done something wrong.
25. Your scars (physical and psychological) is a gift.
26. Life is not the number of breaths you take, it’s the moments that take your breath away. (Yes, I just quoted the movie Hitch — what’ ya gonna do?)
27. Being respected holds value than being liked.
28. Whenever you write an email to your audience, ask yourself: “Would I bother reading this if I wasn’t the one who’d written it?”
29. You should read and consume material that’s not related to your business. For example, I watch YouTube videos on music theory even though I’ll never use this information directly in my business. But, I get new perspectives and new ideas for content by watching this, which directly benefits my audience and my bank account.
30. Make your business as simple as possible before doing anything advanced.
31. Reading anything 100 times is 10x more powerful than reading 100 things one time. (On that note, you should read this list at least 10-15 times.)
32. Always start your day by working on your own stuff before you work on other people’s projects.
33. Whenever you write any piece of copy, it must pass the Barstool Test (originally coined by copywriter Paul Hollingshead): If you were sitting in a bar with a friend, having a few drinks, would this piece of copy sound like something you would say in this situation. If it doesn’t sound conversational, you should probably edit it.
34. If your landing page, opt-in, or sales page doesn’t convert, try adding more curiosity to your headline.
35. Learn the rules of marketing, business, and copywriting so you can break them.
36. Creating a product before you’ve done any research, talked to real people, or even sold your first beta version is the definition of insanity.
37. To become a great copywriter, study the classic bullets of John Carlton, Gary Bencivenga, and Gary Halbert.
38. Testimonials are strategic.
39. The person asking the questions is the person in control.
40. Only newbies sell without following a sales script.
41. Write fast. Edit slow.
42. Getting a “no” can serve as a strategic advantage in your favor during a negotiation.
43. Sell the sizzle, not the steak. In other words, sell the end result, not the steps to get there.
44. Don’t be afraid to reject a customer if they’re not a good fit.
45. Sometimes people don’t want a six-course meal. Sometimes people just want chicken nuggets. Meaning: Sometimes, people don’t want 10 thousand different ways of how to do XYZ. Sometimes they just want a small checklist or freebie that can help them do *one* thing.
46. When making a buying decision, don’t rely solely on testimonials.
47. Your time is your most valuable resource. Don’t waste it on people who don’t value your time.
48. Read your copy out loud. If it sounds like crap, it reads like crap.
49. If you use a guarantee with your products, longer refund periods can sometimes outperform a traditional 30 or 60-day guarantee.
50. You should create an email list. You should write great, useful emails. And you should send emails to said email list daily unless you don’t like to make more sales. But, if you *do* like more sales and more money in the bank, my Infotainment Method can help you.
Here’s the rub:
If you want to learn how to double your sales with emails (like the one you’re reading right now), you should check out the free online training I’ve put together.
So if you have an expert or client business, this training is perfect for you and your business.
Here’s the link for your clicking satisfaction: