At the moment, I’m helping my boy, Jay Magpantay, with writing his sales letter for his coaching program. Some people are obsessed with new celebrity scandals. Others obsess over creating beautiful food. Me? I geek out over writing stuff in a Google doc designed to sell a product. Yes, I…
Today, I’d like to share 50 specific strategies you can use today to help you grow your expert or client business. But, before we dive in, a quick note: Some of these strategies might seem like common knowledge. But the brutal truth is that common knowledge is rarely common practice….
A couple of days ago, I read some articles about why email open rates are incredibly unreliable. My point is not to go into a technical debate on whether that’s 100% true. But, if you’re using emails to sell your products or services, there’s a valuable lesson to learn. (By…
Behold this wise observation from one smart reader: “I love that people are complaining that your posts don’t work, and then there’s huge engagement from lovers/haters on your posts. :D” Apparently yes. It was pretty funny, too. Although, in this particular case, I might’ve unleashed a little too much of…
I don’t know whether it’s the current lockdown or simply because people are stoopid, but a few weeks ago, I saw something so weird that it still baffles me. Here’s what happened: A local pizzeria offered to give out some free mozzarella. (Because of the current lockdown, they weren’t able…
A couple of years ago, I saw Dan Kennedy talk about why the number “one” is the most dangerous number in business. Case in point: Recently, “London Real” with Brian Rose — he interviews some of the world’s best and influential people in their particular field — got de-platformed on…
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