Let’s talk about Quentin Tarantino. And why he would be a MASTER copywriter. Or master marketer depending on your point of view, I guess. A couple of weeks ago, I rewatched the Inglourious Basterds. Wow. That movie is incredible. If you haven’t seen it yet, you should. There’s especially one…
Recently I got this fine question on one of my articles: “What on earth does “testimonials are strategic” mean?” Here’s my response: Some people, when using testimonials, focus on a plethora of questions: “How many testimonials should I use in my sales letter?” “Where should I place them?” “How long…
At the moment, I’m helping my boy, Jay Magpantay, with writing his sales letter for his coaching program. Some people are obsessed with new celebrity scandals. Others obsess over creating beautiful food. Me? I geek out over writing stuff in a Google doc designed to sell a product. Yes, I…
Today, I’d like to share 50 specific strategies you can use today to help you grow your expert or client business. But, before we dive in, a quick note: Some of these strategies might seem like common knowledge. But the brutal truth is that common knowledge is rarely common practice….
Today, I want to get tactical. Specifically, I wanted to talk about the #1 most important skill to learn if you want to write advertising that sells online, in print, or whatever. Well, that’s not entirely true. The #1 most important skill is understanding your market. What we’re focused on…
“Magicians are the most honest people in the world; they tell you they’re gonna fool you, and then they do it.” — James Randi Retired stage magician and a scientific skeptic Today, let’s talk about how you can use principles from magicians to sell your products or service. A couple…
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