So I’ve been watching the new Michael Jordan documentary (The Last Dance) on Netflix these past few weeks. And holy pseudonym… … this is an amazing documentary. Especially one quote from Michael Jordan reeeeally stood out to me: “I set examples. If it inspires you, great, I will continue to…
A couple of weeks ago, I wrote an article about why you should never rely on one platform in your business. For example, Facebook, Instagram, Pinterest, YouTube, etc. And now… … you shouldn’t even rely exclusively on your email list. Let me show you a perfect example of why you…
Let’s talk about Quentin Tarantino. And why he would be a MASTER copywriter. Or master marketer depending on your point of view, I guess. A couple of weeks ago, I rewatched the Inglourious Basterds. Wow. That movie is incredible. If you haven’t seen it yet, you should. There’s especially one…
Today, I want to share something completely different with you. At least from what I’m usually sharing on this here newsletter. Specifically, how you can (potentially) increase your conversions with some sneaky psychology when naming your products. Some context: A month (or two) ago, I offered people to join my…
Recently I got this fine question on one of my articles: “What on earth does “testimonials are strategic” mean?” Here’s my response: Some people, when using testimonials, focus on a plethora of questions: “How many testimonials should I use in my sales letter?” “Where should I place them?” “How long…
Today, I’d like to share 50 specific strategies you can use today to help you grow your expert or client business. But, before we dive in, a quick note: Some of these strategies might seem like common knowledge. But the brutal truth is that common knowledge is rarely common practice….
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