How one butt-ugly website generates $30 million /year

By April 4, 2020Marketing

I love seeing how people, especially online, beat their chest, talking about: “Design is essential for conversions.”… or… “What color should my button have to increase conversions”…

…all the while, there’s one butt-ugly website, quietly generating $30+ million each year.

And, according to, they’ve got 70+ million visitors… per month!

Holy Underwritten Metropolis Batman!

The site in question is:

“The Drudge Report.”

Founded in 1995… and… let’s just say it’s *not* going to win any design awards any time soon. In fact, the design hasn’t changed much (if anything at all) these past 20 years.

It’s fascinating.

Now, I’m not saying I’m anywhere near the amount of revenue Drudge generates.

But, there are still great lessons you can learn from Drudge.

Here’s what I mean: There’s always “that one guy,” beating his chest about why design is the be-all-end-all to website conversions. Sure, there might be some truth to that. But, as the old adage says: “You can’t polish a turd.” If your offer sucks monkey-balls, no matter how much you try to dress it up and put lipstick on that offer, it’s still going to suck. It might look pretty, sure. But it’s still a bad offer.

However, look at the Drudge Report.

It’s ugly as hell.

It defies ALL the typical advice you see online.

Yet, it’s quietly making millions of dollars every month.

Here’s the thing:

Drudge understands and has dialed into their niche in such a way that their readers don’t really care about the design. Of course, some people might like to see an updated design. But, that’s not why people (70+ million /month) visit that site.

They visit the site for the content.

Content that speaks to them.

That reminds me… every time I use this example, there’s always one person who’s going to challenge me on this. (Which is fine. It’s not against the law to be wrong.)

“But, Kristian, think about how much revenue they could be making if they updated their design!”

Look, I’ll be happy to listen the day you generate $30 million /year.

Here’s the thing:

Whatever niche you’re in… no matter who you serve… no matter what your product is… there’s always a natural progression in any business:

(1) Find out what people want and understand their hopes, fears, and dreams

(2) Create a solution to solve your customers’ problem

(2) Market that product

(3) Sell said product

(4) Give your customers what they paid for

Once you know what people want — not what you want — everything else becomes fairly straightforward.

Let’s imagine you already have a product.

But you want to generate more sales and increase your revenue.

One way is to use Infotainment in all your marketing.

The art of combining Information with entertainment to sell your products.

You never have to worry about spamming people… or… being salesy.

It’s what I used to double my sales in my first business.

And it’s something you can easily learn, too.

It’s like putting your marketing on steroids.

Plus, it actually becomes FUN to create your marketing materials.

If you want to learn how to double your sales by writing emails, people LOVE to read and buy from, check out the free training I’ve put together.

Click the link below and you’ll get free instant access: