How to keep your business safe from “bully tactics”

By May 14, 2020Marketing

A couple of weeks ago, I wrote an article about why you should never rely on one platform in your business.

For example, Facebook, Instagram, Pinterest, YouTube, etc.

And now…

… you shouldn’t even rely exclusively on your email list.

Let me show you a perfect example of why you should *NEVER* rely on one platform. And then I’ll show you how to protect yourself if you accidentally stumble on people who might not like you or your content.

First, check out this tweet:

“Hey @mailchimp/@MailchimpAbuse – did you know you power white nationalist Stefan Molyneux’s email newsletter? Molyneux promotes eugenics, race science and “men’s rights” activism. Can you look into this please?” — @nandoodles

And what do you know… Mailchimp actually responded:

“Thank you for bringing this to our attention. We’ve terminated this account.” — @Mailchimp

Yup. They terminated his Mailchimp account, just like that.

No warning. No investigation. No nothing.

They based their entire decision on ONE tweet that seems more like a bully tactic than anything else. (And check this: She’s also trying to deplatform Stefan from YouTube. And he’s been deplatformed from PayPal, too.)

But no matter how you slice the situation… it worked.

Of course, her allegations about Stefan Molyneux might be true. I don’t know Stefan, his political views, religion, or his business. But that’s not the point. The point, and what’s critical for you to understand, is that whatever platform(s) you use in your business, there’s a genuine risk of you losing everything if you happen to piss off the wrong people — even unintentionally.

And if you rely on one platform alone, you’re even more at risk.

Let’s address the obvious question: “How do you keep your business (and income) safe from being deplatformed?”

Well, the first option is not to rely on one platform — especially a Social Media platform.

But what about your email list?

Don’t you own that?

Well, yes and no. You only “own” your email list if you’re smart about it. Hopefully, Stefan Molyneux was smart about his list.

But what do I mean by “being smart about your list”?

It means that you back everything up more than Diana is backin’ up from the “Backin’ Up” song.

Yeah, it’s freaking tedious to back up your email list manually. But luckily, you can set up an automatic backup by using Zapier.

I’m not gonna tell you how to set Zapier up, that’s pretty straightforward.

But here’s the overall setup of how I do it:

Whenever someone joins my (prestigious) list, Zapier automatically creates a new row in a simple spreadsheet. And whenever people unsubscribe, Zapier finds their information and deletes it from the sheet. This ensures two things: (1) My backup list is always up-to-date. (2) Everything is compliant with the GDPR rules since I’m not storing information after people decide to unsubscribe.

One more method:

Set a weekly reminder in your calendar and back up your list manually.

Not as sexy as Zapier, sure. But it gets the job done.

On a different note:

I’m working on some new marketing material, and I want to make sure nothing’s missing. Would you let me know the first question that comes to mind when you think about writing sales emails?

I’m using a simple Google form to track feedback.

If you’re open to helping out, plug your #1 question here:

https://forms.gle/9hSkEgqKMcxyNgVX7