How to turn a marketing flop into a $300+ million “overnight” success

By April 17, 2020Marketing

Recently, I read an article about the new Sonic movie.

By the way, whether you’re into video game movies or not, you can still take a ton of inspiration from what the producers of that movie did.

Last year, the trailer dropped for the new movie.

And people were… pissed… off.


Sonic’s design looked nothing like the good ol’ games from the early 90’s.

In fact, he looked completely ridiculous.

The trailer received thousands of comments with people bashing everything about the character. I mean, come on, you’re doing a movie about an animated character… why would you even think about changing the design? People already hated the movie more than Elmer Fudd hates Bugs Bunny. Anyway, where was I? Oh yeah. I even think there was a petition to boycott the movie.

Short story long:

The producers ACTUALLY listened!

They completely changed the design in post-production to make it more in line with the original Sonic from the Sega games.

And, as I’m writing this, the movie grossed over $300 million worldwide and was a smashing success.

So what should you take away from this?

Look, the movie might’ve done just fine even if they didn’t change the design.

Or, it might’ve sucked monkey balls for all we know.

The bottom line is that…

The Studio
Their Audience.

Instead of ignoring valuable feedback from real fans, they took what people said to heart, and made a movie that people loved.

Likewise, if you’re ever in doubt about what to do, say, or develop in your business, you can always find the answer in one place:

Your market.

Your market literally has all the answers.

They’ll tell you their hopes, fears, and dreams, which will make it 100x easier to create products they will not only love… but will love to buy!

That is if you actually listen.

But if you listen — and listen good, Bubba — you can potentially…

Turn a Lackluster Product
Into a Highly
Profitable Business.

Anyway, do with this information as you see fit.

On a different note:

If you already have a business and want to double your sales, I’ve got a free training that shows you how to do that by using a little-known old-school tv magazine principle in your email marketing.

It doesn’t cost you a dime.

Here’s the link:

Here’s what you’ll discover in the free training:

  • A $2 Billion Secret: How Top Businesses Craft Mouthwatering Sales Emails That People Love to Read
  • How to Write Stories So Compelling They Immediately Draw Customers in — Even if You’re Not a “Natural” Writer
  • How to Craft an Irresistible and Highly Converting Sales Email in Less Than 29 Minutes
  • And much more…

Here’s the link again: