The Guiding Philosophy

People have more information available than ever before on how to create massive and lasting change in their lives and business. There’s books, the internet, and courses that will help with exactly that. But still, more and more people are struggling with self-confidence, self-worth, and depression.

Through Be More Become Great, the goal is to provide the best and most actionable solutions to people’s problems they can effortlessly apply to their life and reap the success from immediately.

The 10 leadership principles of Be More Become Great

1. Client obsession

We don’t sell products to customers — we build products that serve our clients. We have a fiduciary responsibility to our clients, and everything we do starts with understanding our clients’ unspoken hopes, problems, and desires. Only then do we work our way backward to find a solution. We strive to be our clients’ most trusted advisor and what’s good for our clients is good for us.

2. Total Responsibility

If something doesn’t work, or if people don’t understand our point, or if our clients don’t buy our product it’s not their fault — it’s our fault. We never blame others, point fingers, or blame outside circumstances we can’t control. We always take total responsibility and live by this principle: “When pointing a finger at someone else, there are always three pointing back at you.”

3. Under promise and over deliver

We can never go wrong when we underpromise and overdeliver massively. We don’t sell products; we provide life-changing experiences and results for our clients. In every step of the client experience, we want to “eat the complexity” for our clients and remove as much friction we can to provide the ultimate experience for our clients. We might have to do more work up-front, but if this removes friction for our clients’ and makes their experience better it is an excellent use of our time.

4. Plan and execute

We always start with a ruthless focus on the long term. There’s never an excuse for not taking the time to plan your next step and then execute. Execution without planning is reckless. Planning without execution is procrastination. Planning and execution are where the magic and results happen.

5. Relentless focus

We have a relentless focus on one thing. We never stop optimizing our environment for “single-tasking,” and never multitasking. We focus on improving systems and eliminating everything that doesn’t serve our ultimate vision and mission.

6. Brutal self-assessment

We are not perfect, and we never strive to be. We insist on brutal honesty. We admit that we don’t know everything and we ask for help if we don’t know the answer.

7. Results over titles

We don’t believe in political correctness and the conventional organizational hierarchy because ideas don’t emerge because of job titles. Great ideas emerge through constant and never-ending improvement and by asking critical questions. We encourage and expect that everyone — no matter what their place is on the company totem pole — asks critical questions to anybody in the company (even the CEO). Results are always the #1 priority.

8. Simple, not simplistic

If you can’t explain your points in dead simple to understand terms, you don’t understand it well enough. Simple always wins over complexity. We strive for making every moving part in the business as simple as possible. Even if it means dedicating more time up-front, we know that by front-loading the work we will reap the rewards further down the line.

9. Extreme discipline

We believe that discipline equals freedom. The more disciplined we are with our time, the more freedom we get to focus on high-value activities. The more disciplined we are with our health, the more freedom we have to enjoy life. Nobody achieved greatness by being undisciplined.

10. We must earn trust and respect

You can’t fill a cup with another empty cup. Just like you can’t be trusted and respected if you don’t earn it first. We listen intensely, we show respect, and are present when speaking to someone, no matter their seniority (see principle #7).