The other day, Netflix had graciously bestowed upon me one of the greatest 80s movie classics.
Kickboxer with Jean-Claude Van Damme (JCVD).
It’s so campy, yet so amazing.
And there’s a great marketing lesson for you to learn from this movie.
Let’s be honest, as much as I respect and admire JCVD, he’s probably not one of the world’s great actors.
But, his legacy cannot be understated!
I mean, come on, Brussels has created an actual statute of him.
And that’s the thing:
When it comes to writing great sales letters… or sales emails… or content in general, you don’t necessarily need to be the world’s great writer.
You do, however, need to master “your thing.”
For example, JCVD’s “thing” was his martial art.
He was world-class (and still is).
And because he was so great at “his thing,” he used that skill to essentially create his acting career from the ground up by doing what he was great at.
Likewise, in business, “your thing” should be helping your clients better than anyone else in your market.
You offer them a service as nobody else can.
You offer them a result as nobody else can.
But, you still need to be able to sell.
If you can’t sell your product or service, how are you supposed to help people?
Short answer: You can’t.
Plus, if you’ve hit an invisible revenue ceiling, you need to learn a new set of skills.
And, in my very biased and humble opinion, the best thing to learn is how to write simple emails designed to sell your product.
In fact, a couple of years ago, McKinsey & Company created a study that revealed that email is a significantly more effective way to acquire customers than social media.
Not only that:
Clients who bought products through email spend 138% more than people who don’t get email marketing offers.
Something to think about.
If you want to learn how to eliminate the seven most common marketing mistakes that kill your sales potential, then my free marketing guide is a great place for you to start.
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