“Your reader must always be your main concern.”

“Your reader must always be your main concern.” — Stephen King

Truer words have rarely been spoken.

Because whether you’re writing a book, selling your product (online or in print), writing an email, or simply talking to someone, your primary focus should always be the person you’re trying to influence.

Let’s imagine you have an online business.

What you sell doesn’t matter.

What does matter is how you communicate the value you’re able to bring to your clients.

Let me show you an example of good vs. bad ways of influencing people.

BAD: “I want to be able to learn from someone like you. I believe I can learn many-a-things about how to grow my own business by learning from you. For example, I could listen in on your meetings, take notes, and then you could explain what you did so I can use that going forward. What do you say?”

What did you notice?

It’s all about “me, me, me.”

The person writing this is 100% focused on themselves and what they can get out of the interaction.

Let’s use a good example so you can see the contrast between them.

GOOD: “I want to work with you for free.”

Much better.

It’s simple, straight to the point, and the who wouldn’t be at least a little bit curious when people offer to work for you *for free.*

It’s a subtle, nuanced point in your communication.

But that little nuance can be the difference between selling for thousands of dollars versus agonizing over why your latest email sales sequence bombed that you spent 14-days painstakingly tweak and modify.

The brutal truth is that people don’t care about you.

But they DO care about what you’re able to give to them.

One way to bring value to people in a way that influences them is to use “Infotainment” in all your communication.

It can be email marketing, social media, podcast, etc.

And, dare I say, it can be one of the most profitable strategies for you to learn if you have an expert or client-based business.

If you’re curious, I’ve put together a free training, where I also share a bunch of other strategies you can use in your business.

Click the link below, and you’ll get free instant access to the training.


Kristian Thaulow